Redesigning a robust ecommerce experience for Intelligent Change Intelligent Change—ecommerce website design, art direction
Creating the first accessory collection for Luxy Hair LUXY HAIR—Product Development, Design, Art Direction
Clip-in bun collection recognized by Allure's Best of Beauty Monthly LUXY HAIR—Art Direction, Design, Ecommerce, Content
Communicating daily habits with light and shadow Art Direction
Setting industry standards with iconic packaging LUXY HAIR—Design, Packaging
Holt Renfrew Digital Editorial Art Direction
Transforming the forgotten basement of a luxury department store into Cool Summer HOLT RENFREW—Branding Design, Art Direction
Curated details for a luxury hardware specialties brand CASSON HARDWARE—Branding Design
Designing a viral hair extensions tool LUXY HAIR—Product Development, Design, Art Direction
Launching a new, all-natural hair routine LOVE HAIR—Art Direction, Design
Hotel Doggy Stationery Branding Design
Branding Holt Renfrew's Uncrate Canada HOLT RENFREW H PROJECT—Branding Design, Art Direction
Crafting imagery for Holt Renfrew’s Year of the Rooster HOLT RENFREW—Art Direction
Establishing the first tagline for a #1 brand LUXY HAIR—Design, Art Direction
Holt Renfrew Men's Editorial Art Direction
Holt Renfrew Men's Art Direction Art Direction
Holt Renfrew Editorial: Youth Art Direction
Ice Illustration Illustration
Removing the stigma from hair extensions with a rebranded aesthetic LUXY HAIR—Art Direction, Creative Direction
Still life social art direction for new arrivals HOLT RENFREW—Art Direction
Revealing the brand behind a cult product INTELLIGENT CHANGE—Branding
Launching the clip-in ponytail that sold out in 3 days LUXY HAIR—Art Direction, Design
Designing the first hot tool for the world’s top-rated hair extensions brand LUXY HAIR—Product Development, Art Direction, Creative Direction
Azure Magazine, Designing for Gender Neutral Washrooms Editorial Illustration
Love Hair Site digital design, ecommerce
Cozy Knits: an editorial for Canada's oldest retailer HOLT RENFREW—Art Direction
