To combat the ‘club look’ stigma often associated with extensions, we established photography guidelines with minimal makeup, natural models, and neutral white wardrobes—which also helped customers with colour matching and increased conversion rates.

To combat the ‘club look’ stigma often associated with extensions, we established photography guidelines with minimal makeup, natural models, and neutral white wardrobes—which also helped customers with colour matching and increased conversion rates.

LUXY HAIR—Art Direction, Creative Direction

LUXY HAIR—Art Direction, Creative Direction